Microsoft goes after social media monitoring with LookingGlass

Keeping track of your online reputation is getting to serious business. Just this week, Seth Godin’s Squidoo launched a service that will let brands filter their online reputation (for a fee). Traackr has launched an online “Authority List” that tracks and identifies thought leaders in the online space. Now Microsoft is getting into the business with LookingGlass. 

But will Microsoft get any traction in the space?