I’ve always been slightly bemused by the fact that Seth Godin doesn’t accept comments on his blog.
How can a marketing guru – and Seth has as good a claim to that title as anybody – say no to ‘PIE’, aka participation, interaction and engagement? Audience feedback is a big draw for many readers, and writers should embrace it too.
Maybe it’s the fact that moderating comments has always been a challenge? And that’s putting it politely. I’d be the first to admit that we haven’t yet figured it out. We use the Akismet spam filter but have found it to be rather imprecise.
Comments are a time sink, no question about it. Manual intervention is still required and there aren’t many short cuts. For some sites, this is now so out of control that drastic action has been required.