Six things to learn from the Louis CK experiment
Can a prominent comedian shake up the comedy business by producing his own event and selling it to consumers online in digital format DRM-free? Thanks to Louis CK’s experiment, we now know the answer is yes.
More than 100,000 comedy fans have snapped up ’Louis CK: Live at the Beacon Theater’ for $5, earning the comedian a healthy profit and sparking a discussion about digital content, business models and pricing.
Here’s what you can learn from Louis CK’s experiment.