LoveFilm

Fight Club! Netflix, LOVEFiLM and NOW TV: a tablet UX comparison

According to BFI’s 2013 statistical yearbook there has been a 50% rise in Video on Demand (VoD) viewing in the UK since 2012.

The two major players in this field, LOVEFiLM and Netflix, corner the market, however they have an up and coming challenger in NOW TV.

You will no doubt have experienced at least one of these company’s desktop websites, such is their strong online presence, but what about the commuter or person on the move who want’s to watch films on a tablet? What’s the experience like for them?

Similar to my previous Fight Club post comparing the UX of Sky TV and Virgin Media, only this time I’ll take a look at the three top VoD providers and compare their respective user experiences on mobile devices or tablets.