Lowe’s understands mobile. They don’t just ‘talk the talk’, but they have an app that can be used to ‘walk the walk’ through all of their store aisles that allows users to comparison shop, read reviews, etc.
Lowe’s, a U.S.-based chain of retail home improvement and appliance stores that has retail stores in the United States, Canada, and Mexico serves more than 14 million customers a week in its 1,710 stores in the United States and 20 in Canada.
Before diving into the mobile app, let’s take a look at a few mobile stats:
- 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. (Source: comScore)
- 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Source: Mobile Commerce Daily)
With more and more consumers having mobile lifelines that can share competitors’ prices with them in a matter of seconds, the power is truly in the hands of the consumer.