loyalty schemes

To succeed, brands should focus on real clout, not Klout

Few social media companies are as controversial as Klout, which seeks to measure the influence individuals have within social networks.

For some, the company, which has raised tens of millions of dollars in funding, is the “standard for influence” it describes itself as. Others are more skeptical, questioning the ability of any company to truly measure who has influence in any meaningful way.

Five harsh truths about customer loyalty

For most businesses, few things are more valuable than a loyal customer.

Fortunately, thanks to technology and the internet, there have never been so many
options for businesses looking to build long-term relationships with their customers. And
these options are growing by the day. Customer loyalty solutions, for
instance, look like they’ll be playing a big role in the emerging
market for location-based services.