loyalty schemes

Six tips for loyalty program success

Loyalty programs are everywhere.

But while a recent study (PDF) conducted by Bond Brand Loyalty and Visa found that these programs appeal to the majority of consumers, actually building loyalty requires more than just the launch of any old program.

Chipotle launches a loyalty scheme to win customers back

The past year has been tough for Chipotle Mexican Grill.

After multi-state E. coli outbreaks infected dozens of customers, the high-flying American fast food chain fell back to earth and has been struggling to heal its brand and encourage consumers to stay loyal.

To succeed, brands should focus on real clout, not Klout

Few social media companies are as controversial as Klout, which seeks to measure the influence individuals have within social networks.

For some, the company, which has raised tens of millions of dollars in funding, is the “standard for influence” it describes itself as. Others are more skeptical, questioning the ability of any company to truly measure who has influence in any meaningful way.

Five harsh truths about customer loyalty

For most businesses, few things are more valuable than a loyal customer.

Fortunately, thanks to technology and the internet, there have never been so many
options for businesses looking to build long-term relationships with their customers. And
these options are growing by the day. Customer loyalty solutions, for
instance, look like they’ll be playing a big role in the emerging
market for location-based services.