loyalty

diesel-website

Diesel’s new loyalty scheme makes everybody an influencer

The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to be thinly spread – and the cost of advertising across platforms from Google to affiliates is increasing, often prohibitively so.

The reasons a retailer is behind the most successful mobile payments solution

Which mobile payments app has the most users? If you guessed Apple Pay, Google Pay or Samsung Pay – hereafter referred to as the Three Pays – you guessed wrong.

Despite the efforts of three of tech’s biggest names to drive adoption of their mobile payments solutions, it’s a retailer that has the most widely used mobile payments solution as measured by users.

Hotels are boosting loyalty with dining experiences (featuring four examples)

Dining is part and parcel of the travel experience, with many people now drawn towards destinations based on their food culture and cuisine. 

Thanks to the rise of food tourism, an increasing number of hotels are launching dining experiences of their own. Whether it’s an in-house event or a partnership with third-party food brands – the aim is to increase loyalty and create a seamless experience for customers.

Nectar MD, Will Shuckburgh, on loyalty in a mobile-first world

Loyalty business Nectar provides an interesting case study for the state of marketing and retail in 2016.

The company was transformed in 2015 when it replatformed all of its consumer-facing channels to make them mobile first and digital, with its app now the subject of a major TV ad campaign.

I spoke to Nectar’s MD, Will Shuckburgh, to get his thoughts on loyalty and marketing in a newly customer-centric world.