lush

Lush: A Fresh Approach to Customer Experiences

Lush: A Fresh Approach to Customer Experiences

1. Introduction Welcome to our brand briefing series, which focuses on the marketing strategies and tactics of the most popular brands covered by Econsultancy. This report considers handmade cosmetics business Lush. It focuses on how the company’s embrace of social, new tech and a second-to-none ecommerce platform have enabled its rise and established it as […]

ux design

23 creative examples of hover states in ecommerce UX

Everybody loves a bit of interaction with a website. Although scrolling experiences aren’t for everyone, mouseover effects have been established for a long time.

As creative hover states feature in my design trends to watch out for in 2016 (for the creativity they afford an otherwise increasingly restrained front-end developer), I decided to roundup some of my favourite examples.

Of course, these are on desktop, where most ecommerce sales occur (for now).

Why Lush is the undisputed master of ‘B-commerce’

Cards on the table, B-commerce (branded ecommerce) is a completely made up term and you have every right to scold me for coining it.

What I intend to point out with this clickbait headline (but thorough article) is just how distinctive the Lush website is, both when it comes to editorial and ‘messaging’, and the nuts and bolts of ecommerce.

12 supernatural examples of ghost buttons in ecommerce

Who you gonna call? Ghost buttons!

Well you can’t actually because they’re a design element used for navigating websites rather than a tangible way of communicating with a paranormal emergency service. Unless of course the button is a click-to-call in which case…

I think I’ll start again.

10 brands leading the way with mobile commerce design

It’s not just about driving footfall to an offline store anymore, when it comes to mobile commerce the big winners are the brands achieving conversions there and then on a mobile device.

Here we’ll be presenting a selection of ecommerce stores excelling at the mobile experience and ensuring a frustration free shopping experience on the small screen.

What will we be looking out for?

As our own Ben Davis discussed in 14 features of great mobile commerce design, here are some of the tools and features that can best aid mobile shoppers: