luxury brands

Facebook aims for luxury brands with study into how the rich use social

You’d be forgiven for thinking that the super-rich had better things to do with their time than Facebook-stalk their friends, but you’d be wrong.

In fact according to a new study by Sparkler, Facebook is the most popular and most frequently used social network among Europe’s most affluent citizens.

The survey was commissioned by Facebook to understand the social media attitudes and behaviours of its wealthy users, and involved an online survey of 1,991 respondents in the UK, France and Germany.

Respondents were all among the top 20% of earners in their respective markets and 80% of them were the main or equal share breadwinners.

poor ux

17 luxury brands with poor web user experience

I’ve always found it ironic that some of the most fancy hotels have some of the worst websites in the world. It’s the same with restaurants. Both are long serving fans of Flash and autosound, and the result can be hellish.

If websites are particularly bad, and if I’m the one tasked with booking or buying something, then I can tell you for a fact that I will look elsewhere. The problem is that there isn’t always an ‘elsewhere’. Luxury brands pride themselves on their uniqueness, after all. If your better half wants some Jimmy Choo for her birthday then that’s what you need to buy.

I’ve seen signs of improvement, especially in the restaurant sector, but many top class brands still have a lot of work to do.

Here are 17 examples of the kind of user experience issues that drive me mad, and which feel like a punch in the face when the brand in question charges a premium for the quality of its products and services.