As of December 2011 there were more than 190m online shoppers in China, a massive 20% growth on the previous year.
Yet there is also huge untapped potential, as only 38% of the Chinese online population has actually used ecommerce.
This obviously makes it a very attractive marketplace for any online retailer, but there are a number of obstacles that have to be negotiated before a business can even consider selling online to Chinese consumers.
It’s a topic we investigated in more detail in our new ‘China: Digital Market Landscape Report’ as well as a blog post looking at the state of digital marketing and ecommerce in the country.
And to find out more about the challenges of setting up an ecommerce business in China, I spoke to eCommera’s director of insights services Debbie Bond…