luxury retailers

How Mulberry recreated the luxury in-store experience on a responsive site

Mulberry recently launched a new responsive ecommerce site that aimed to get one over on its competitors by recreating the luxury shopping experience online.

The developers were asked to focus on delivering comprehensive product information, useful imagery and a short, user-friendly checkout process that worked across all devices.

I reviewed the new site last month and overall I felt that Mulberry had achieved its aims and created an excellent ecommerce site that successfully fits within its luxury brand credentials without undermining the user experience.

To find out whether the brand itself was happy with the new site, I spoke to Mulberry Head of Online Charlotte O’Sullivan…