m-commerce

Three tips for improving mobile conversion rates

Ecommerce traffic is shifting. Forrester projects that retail sales on smartphones and tablets will total $115bn in 2015 and $252bn in the US by 2020.

However, according to its recent survey: “There is a big disconnect between traffic and sales on mobile devices. While 47% of traffic comes from mobile devices, only 28% of sales do. This is in large part because of problems with the mobile experience.”

50+ fascinating stats about mobile commerce in the UK: 2015

In 2015 the shift towards mobile asserting itself as the dominant user device for shoppers has become unavoidable.

According to an IMRG report from February 2015, visits to ecommerce sites via smartphone and tablet devices accounted for 45% of all ecommerce traffic in the UK.

This year the importance of mobile for retailers has also become integral to business, as Google now explicitly ranks mobile friendly sites above their non-optimised competition.

With these trends in mind, I’ve rounded up more than 50 of the best stats from various surveys and reports that we’ve seen in the past 12 months in one handy guide.

For much more data on mobile commerce download our Internet Statistics Compendium.

Apple: the mobile customer journey from search to checkout

In December we took a look at the experience of searching for an Apple product, clicking-through to the online Apple store and then purchasing the item from a customer’s point of view.

The above investigation was carried out on a desktop and I praised its faultless paid search strategy and for providing a fluid, fast and overall joyful ecommerce experience. 

Five user traits to consider when designing for mobile commerce

Mobile first is not a luxury but a necessity if your ecommerce business is to keep pace with the rapid growth in mobile use.  

One in five people in the world own a smartphone and one in 17 own a tablet, according to BI Intelligence. 

Revenues from mobile sales in Europe and the US continue to grow dramatically too. In the last four years they are up from 2.2% in 2010 and predicted to grow to 23% by the end of 2014, meaning transactions made on the go will be worth $101bn.

Research from Intelligent Positioning showed that mobile and tablet traffic is also set to overtake that from the desktop this summer.

Last year mobile traffic increased from 23% to 37% whilst desktop’s share dropped from 77% to 63% in the same year.

It found that over a third of all traffic is now coming from a handheld mobile or tablet device.

Five important ecommerce trends in China during 2014

How big is Chinese ecommerce going to be in three to five years? McKinsey & Co. has produced a report suggesting that the market will be between US$420bn and US$650bn by 2020.

At the start of a new year analysts like to predict trends for the year ahead. When 2014 began there was a slew of predictions about the ecommerce landscape in China.

Now that it’s half way through the year I want to share with you some trends that are driving ecommerce in China. I’m going to look at how these trends have developed using some of the insights predicted by Chinese analysts.

14 inspiring mobile commerce websites

The importance of responsive or adaptive design for any site, let alone ecommerce, has long passed the point where the value of it can be argued.

Google explicitly states that it will rank sites that are mobile friendly higher than those that aren’t. For the consumer on the go or away from the desktop, it’s an absolute must that your site is accessible and readable, with simple navigation, easy checkout and visual clarity.

Which ecommerce sites are doing the above, but also providing something more? Here are 14 inspiring examples below.

Once you’ve finished, download our excellent Mobile Web Design and Development Practice Guide for practical advice on design and development for mobile, while dissecting the technical challenges and commercial implications of the key mobile site development options.

14 features of great mobile commerce design

What makes for a lovely experience on a mobile commerce site?

Mobile is undergoing big change and still in the area of design testing and optimisation.

Companies, although finally on board with the idea of the smartphone as assisting sales and driving footfall in store, are of course trying to increase conversion and checkout on the mobile itself.