Mac

Why your brand’s audience should be a bull’s eye

Let’s not kid ourselves: creating a brand can be complicated. (If you’re reading this, you likely know firsthand how complicated.) Not only do you need to decide what your brand stands for, what you want to provide consumers and how to convey your brand promise, you must identify who you want to use your product.

This is one of the most important decisions you can make. After all, brands are relationships, and like romantic relationships you need to make sure there are two mutually interested parties. You don’t want to get into an unrequited love situation where no one is interested in what you are offering. This can be a very cold, lonely, and ultimately very unprofitable situation to be in. Healthy relationships involve two interested and equally committed parties. Unhealthy ones don’t – and rarely last long.

Own a Mac? Now you can pay more for your hotel

The next time you need to find a hotel room, you might want to keep a PC handy. At least if your search takes you to Orbitz.

The reason? The popular travel service is experimenting with displaying costlier lodging options to Mac users.

Is the age of innocence over for the Mac?

If you own a Windows-based computer, it may be hard to believe that many of your Mac counterparts don’t run antivirus software.

Viruses and malware are a fact of life for Windows owners, and as a
result, there is a sizable ecosystem of security software vendors whose
mission in life is to protect PC owners from the constantly growing
number of threats.

But Mac owners may be getting a taste of the hassles PC
owners have become accustomed to…