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How will the new Google Analytics change how marketers approach measurement?
Google’s core Analytics product has received a significant upgrade with the release of Google Analytics 4. What does it have to offer marketers, and how will it change the way we approach measurement and attribution?
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Microsoft’s new Clinical Trials Bot shows how chatbots can solve big problems in pharma and healthcare
Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created.
Spoon Guru on AI-powered mission to change food discovery & shopping
Spoon Guru is a smart search tool that finds foods and recipes to match your unique dietary needs.
Marketing and machine learning: From data analysis to creativity at scale
The overhype of artificial intelligence seems to have died down, replaced with a new clarity regarding its real potential.
AI, more often machine learning, is now being widely adopted rather than merely talked about.
Can AI really be better at PPC than humans?
It’s no secret that AI and machine learning is topical right now in the PPC world with several large agencies bringing out their own AI and machine learning tools, with some even promising that they outperform humans.
In fact it is becoming commonplace for agencies to claim that they are driven by AI, but in reality this is very often not the case.
Saving language: How will the rise of AI affect linguistics?
Language isn’t an exact science. Often, there is no “perfect” answer.
While much is logical, many elements are harder to explain, untethered as they are to any fixed set of rules. For instance, when is a thought expressed with an indicative vs a subjunctive mood? When to use polite vs casual phrasing in languages such as Korean or Japanese? How to articulate an expression that doesn’t exist in a target language?
How machine learning can improve conversion rate & optimise performance
84% of marketing organisations are using machine learning, according to industry sources.
One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion – and it’s easy to see why, considering the value machine learning can add to the performance optimisation process.
Google unveils AI-driven ad placement with launch of AdSense Auto ads
Despite the fact that more money than ever is being invested in digital advertising, being an ad-supported digital publisher is not easy. And that isn’t just because of ad blockers, ad fraud and the countless number of providers, technologies and formats in the ecosystem.
Indeed, even seemingly basic activities such as determining how many ads to display, and which types of ads to display, usually aren’t straightforward and the wrong assumptions and decisions can result in significant lost revenues.
Ask the experts: Email marketing optimisation
The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation.
We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and Dale Langley (Emarsys).
Automated content is a thing – but should it be?
‘An automated world is coming!’ the headlines inform us. It’s a daunting prospect. Technology develops apace, and the path of automation seems to lead inexorably towards humans being replaced by machines.