machine learning

Econsultancy Innovation and Trends hub header

Can AI really be better at PPC than humans?

It’s no secret that AI and machine learning is topical right now in the PPC world with several large agencies bringing out their own AI and machine learning tools, with some even promising that they outperform humans.

In fact it is becoming commonplace for agencies to claim that they are driven by AI, but in reality this is very often not the case.

Saving language: How will the rise of AI affect linguistics?

Language isn’t an exact science. Often, there is no “perfect” answer.

While much is logical, many elements are harder to explain, untethered as they are to any fixed set of rules. For instance, when is a thought expressed with an indicative vs a subjunctive mood? When to use polite vs casual phrasing in languages such as Korean or Japanese? How to articulate an expression that doesn’t exist in a target language?

Google unveils AI-driven ad placement with launch of AdSense Auto ads

Despite the fact that more money than ever is being invested in digital advertising, being an ad-supported digital publisher is not easy. And that isn’t just because of ad blockers, ad fraud and the countless number of providers, technologies and formats in the ecosystem.

Indeed, even seemingly basic activities such as determining how many ads to display, and which types of ads to display, usually aren’t straightforward and the wrong assumptions and decisions can result in significant lost revenues.