Spoon Guru on AI-powered mission to change food discovery & shopping
Spoon Guru is a smart search tool that finds foods and recipes to match your unique dietary needs.
Marketing and machine learning: From data analysis to creativity at scale
The overhype of artificial intelligence seems to have died down, replaced with a new clarity regarding its real potential.
AI, more often machine learning, is now being widely adopted rather than merely talked about.
Can AI really be better at PPC than humans?
It’s no secret that AI and machine learning is topical right now in the PPC world with several large agencies bringing out their own AI and machine learning tools, with some even promising that they outperform humans.
In fact it is becoming commonplace for agencies to claim that they are driven by AI, but in reality this is very often not the case.
Saving language: How will the rise of AI affect linguistics?
Language isn’t an exact science. Often, there is no “perfect” answer.
While much is logical, many elements are harder to explain, untethered as they are to any fixed set of rules. For instance, when is a thought expressed with an indicative vs a subjunctive mood? When to use polite vs casual phrasing in languages such as Korean or Japanese? How to articulate an expression that doesn’t exist in a target language?
How machine learning can improve conversion rate & optimise performance
84% of marketing organisations are using machine learning, according to industry sources.
One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion – and it’s easy to see why, considering the value machine learning can add to the performance optimisation process.
Google unveils AI-driven ad placement with launch of AdSense Auto ads
Despite the fact that more money than ever is being invested in digital advertising, being an ad-supported digital publisher is not easy. And that isn’t just because of ad blockers, ad fraud and the countless number of providers, technologies and formats in the ecosystem.
Indeed, even seemingly basic activities such as determining how many ads to display, and which types of ads to display, usually aren’t straightforward and the wrong assumptions and decisions can result in significant lost revenues.
Ask the experts: Email marketing optimisation
The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation.
We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and Dale Langley (Emarsys).
10 fascinating stories we loved this week at Econsultancy
Bezos laughing like a drain, AI that can predict how your neighbourhood will vote by looking at your cars on Google Streetview, and deaths caused by Pokémon Go.
It can only be the unputdownable stories we’ve been reading at Econsultancy this week.
Automated content is a thing – but should it be?
‘An automated world is coming!’ the headlines inform us. It’s a daunting prospect. Technology develops apace, and the path of automation seems to lead inexorably towards humans being replaced by machines.
Image recognition in ecommerce: Visual search, product tagging and content curation
There are clear use cases for machine learning-powered image recognition in ecommerce – namely visual search, product tagging and content curation.
Fashwell is a company that provides such technology, so I asked a few questions of CEO and co-founder Matthias Dantone.
How machine learning can set fashion ecommerce strategy & product assortment
Machine learning is having a big impact on fashion retail.
We recently caught up with senior data scientist Joe Berry at retail tech company Edited and asked him about trends in this area, as well as how the Edited product uses machine learning to help set retail strategy.
AI and search: How one agency does keyword classification at scale using machine learning
Machine learning is rapidly having a big impact on ecommerce as martech and agencies invest in data science.
I recently covered LoveTheSales.com and its use of AI for product categorisation. Off the back of this, performance marketing agency iProspect got in touch to tell me about their work with keyword categorisation.