Macmillan Cancer Support

Why UX is important for charities: Macmillan’s digital approach

Digital technologies have empowered charities with numerous new ways of communicating with their supporters and raising donations.

However this has also brought new challenges. For example, how can a non-profit justify investing in innovative and potentially risky digital channels? 

Digital transformation is a vital process for businesses to go through, but it requires patience and a degree of faith that upfront investment will result in long-term gains.

10 charities with inspirational Twitter header images

Social media is a very powerful tool for charities and NGOs as people naturally like to share their support for good causes.

It’s also an easy way for supporters to share fundraising initiatives and raise extra money.

We’ve previously blogged about five charities with excellent Twitter feeds as well as our own tips for how these organisations can improve their social presence, and now I thought it would be useful to highlight the ways in which charities are making the most of Twitter’s new header images.

There appears to be a trend among charitable organisations and NGOs to use the header as a way of promoting various causes and campaigns, which leads to the images becoming clogged up with text and phone numbers.

Personally I’m dubious that many people are going to spend time reading an appeal within the header image, so it’s perhaps better to opt for an impactful visual instead. A picture is worth 1,000 words after all. 

So with that in mind, here are 10 examples of charities and NGOs with inspirational header images…

Five examples of charities with excellent Twitter feeds

A new report has found that more than 80% of charities now use social media for marketing and engaging with supporters.

Facebook (87%) and Twitter (84%) predictably proved to be the social networks most commonly used by charities, followed by LinkedIn (49%).

The report from Blackbaud found that charitable organisations are also taking action to improve the impact of their social media efforts, with 63% adding staff roles or new responsibilities that focus on social.