Macmillan

Why UX is important for charities: Macmillan’s digital approach

Digital technologies have empowered charities with numerous new ways of communicating with their supporters and raising donations.

However this has also brought new challenges. For example, how can a non-profit justify investing in innovative and potentially risky digital channels? 

Digital transformation is a vital process for businesses to go through, but it requires patience and a degree of faith that upfront investment will result in long-term gains.

Six brand case studies that proved the value of customer experience

Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools.

It’s not enough to use technology to deliver a personalised experience on a website, brand’s have to create and measure its emotional impact across every channel to help build relationships and stand out from the competition.

10 charities with inspirational Twitter header images

Social media is a very powerful tool for charities and NGOs as people naturally like to share their support for good causes.

It’s also an easy way for supporters to share fundraising initiatives and raise extra money.

We’ve previously blogged about five charities with excellent Twitter feeds as well as our own tips for how these organisations can improve their social presence, and now I thought it would be useful to highlight the ways in which charities are making the most of Twitter’s new header images.

There appears to be a trend among charitable organisations and NGOs to use the header as a way of promoting various causes and campaigns, which leads to the images becoming clogged up with text and phone numbers.

Personally I’m dubious that many people are going to spend time reading an appeal within the header image, so it’s perhaps better to opt for an impactful visual instead. A picture is worth 1,000 words after all. 

So with that in mind, here are 10 examples of charities and NGOs with inspirational header images…

10 charities and how they use Pinterest

Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.

It’s a topic we looked at a few years ago in a post that flagged up which charities use Twitter, so I thought it would be interesting to take a similar look at charities that use Pinterest.

To be clear, these aren’t necessarily the ones that I think are doing the best job of using Pinterest, it’s really just a look at how recognisable charities with different aims and causes are making use of the social network…

US sues Apple, book publishers over ebook pricing

In a move widely anticipated, the United States Justice Department today filed an antitrust lawsuit against Apple and some of the largest book publishers over allegations that they colluded to raise ebook prices.

The publishers named in the lawsuit are Simon & Schuster, Hachette, HarperCollins, Penguin and Macmillan.

Macmillan, Amazon battle over e-book pricing

Book publishers, like record labels before them, are struggling to
adapt to the digital world. And their struggles are only growing larger
thanks to the growing e-book market, where a price war has broken out.

The price war, which has driven down the cost of e-book bestsellers, is
of concern to book publishers for several big reasons, a primary one being that low-priced e-books
could potentially devalue their physical counterparts.