Macy’s

Pinterest enables ecommerce with Buyable Pins

When it comes to social networks with the greatest potential to drive revenue for brands, Pinterest has been at or near the top of the list for some time.

Yesterday, the company took a big step in the direction of realizing that potential when it announced Buyable Pins.

Eight case studies where mobile marketing actually worked

Mobile marketing is still a developing industry and one that does suffer something of an image problem.

Taken purely in terms of clickthroughs and conversions mobile ads don’t always deliver the best returns, so it’s up to the mobile networks to continue improving ad units while also convincing marketers that it’s not all about clicks.

To assist in this endeavour, I’ve rounded up eight case studies of mobile marketing campaigns that proved to be a success.

For more in-depth case studies, head over to our Case Study Database which is available to Econsultancy subscribers.

And for more on this topic download the Econsultancy Mobile Marketing and Commerce Report or read my post looking at eight great examples of mobile marketing from Southeast Asia.

Consumers increase time spent in retailer mobile apps by 525%: report

In the debate over mobile websites versus native apps, native app detractors frequently make a seemingly good point: there are just too many native apps, so you can’t expect consumers to install and use yours.

For companies hoping customers and potential customers, that assumption has a significant implication: if your mobile strategy is native app-centric and you don’t have a mobile-friendly website, you might be missing out on the mobile opportunity.