Mad Men Yourself

How did AMC’s Mad Men Yourself get everywhere?

AMC’s “Mad Men” has come a long way since suspending the Twitter accounts of fans who were tweeting from the perspective of the show’s characters. In the lead up to the third season of the show, “Mad Men Yourself” avatars were an unavoidable presence in social media and elsewhere online.

Ian Schafer, CEO of Deep Focus, led the campaign and spoke at the Social Ad Summit today in New York about how the campaign came together and exactly how much traction it received.