Maersk Line

Four steps to help you own events on Twitter

As a marketer, when you see that watching a puddle in Newcastle has become the biggest event of the week, it’d be a natural reaction to throw your hands up and question the point of factoring in national days, sports happenings, awards ceremonies and the like when it comes to your brand’s annual content marketing calendar.

But as the 4.4m tweets accompanying the recent Golden Globes shows, events are digital content gold.

Q&A: How Maersk Line created a brilliant B2B social media strategy

No conversation about B2B social media would be complete without a mention of Maersk Line.

The shipping company has managed to do the seemingly impossible and make social media an important part of its marketing mix.

To find out more about Maersk Line’s social strategy I interviewed Davina Rapaport, who is the company’s Pulse and Social Media Manager.