Shipping and engineering are inherently cool.
I thought I’d take a quick scoot through the websites of General Electric, Siemens and Maersk and check out what sorts of content they provide to market.
It’s by no means an exhaustive journey, but hopefully it will give you some links to check out and some inspiration for your own B2B content.
These behemoth sized B2B companies, in the case of Maersk, make great use of their heritage. For GE and Siemens, the task is more about appearing imaginative and innovative and almost appearing as synecdoche or at least flag bearer for particular industries, i.e. an indisputable authority.
Let’s take a look.