On Facebook, fans and likes are all well and good. But this summer, the social network will have a new feature that may actually help publishers get sales. Synapse, a Time Inc division that sells subscriptions for various
publishers, is working with e-commerce solutions company Alvenda to allow Facebook users to purchase magazines directly from their news feeds.
That is sure to get publishers excited. And though news feed purchases actually have more potential for other sectors on Facebook, there is something interesting about this impending feature — the ads. And the fact that Facebook isn’t taking a cut of the profits.