Jason Calacanis is hoping to increase user generated content at his “human search engine” Mahalo with a new revenue sharing model that lets users split the site’s profits.
The two year web directory announced the changes at New York Tech Meetup on Tuesday. According to Calacanis:
“We need to get out of the page creation business and move to the next level.”
Until now, entries on Mahalo were created by a small team of paid staffers. Now, any user can claim a topic, maintain and esentially own it. But unlike the Wikipedia model, where users create and update pages for free, Mahalo is letting users in on the profits of their labor, with a 50/50 split of the ad revenue on created pages.