MailChimp

Six case studies and an infographic on how to write effective email subject lines

There are many factors that influence whether or not people bother to open your marketing emails or not.

Email frequency, brand affinity and time of day are all influential, as is the subject line that marketers opt for.

The precise wording will vary depending on the brand identity and the product offer, but the basic aim is to grab the reader’s attention and make them interested enough to clickthrough and find out more.

To help get to the bottom of what makes up the best subject line, I’ve rounded up a few case studies and infographics that try to shed some light on the topic.

The pros and cons of a Facebook login on ecommerce sites

If you’re a frequent web user it’s inevitable that you will at some point have been asked to login to a site using your Facebook ID.

It tends to be a popular option with publishers and content sites as it offers an easy way to expose their brand to a wider audience, however it’s not uncommon for ecommerce sites to ask customers to login using Facebook. 

That said, ecommerce sites offering a Facebook login are still in the minority.

A study by Sociable Labs in September 2012 found that just 30 of the top 500 online retailers have implemented login with Facebook, which shows that the majority of ecommerce sites feel they are better off without it.

But that doesn’t necessarily mean that a Facebook login option has no place in ecommerce. In fact, last year we published an infographic which showed that 40% of consumers prefer social logins over a guest account.

Cloudability pulls in big bucks to keep an eye on your cloud spending

For a growing number of companies, the cloud is an incredibly appealing proposition. It allows organizations to scale up (and down) infrastructure and services as needed, and you generally pay only for what you use.

But that doesn’t mean that the cloud isn’t without its challenges. Some, such as architecting fail-proof applications, are well documented. But there are others which don’t often get as much attention. One: keeping track of what your company is spending.

With freemium, MailChimp thrives where many others fail

For many internet startups, a freemium business model is an enticing
solution to the problem of revenue generation: let the world taste what
you provide at no cost, and once your most avid users are hooked, let
them pay for what they’ve come to love.

It’s simple in theory, but for many startups, building a viable business on the freemium model never becomes a reality.