An email list can easily become one of a business’ most valued assets, but many companies fail to maximize their mailing list signups.
Here are five ways companies can ensure they’re driving as many mailing list signups as possible.
For many B2B businesses, email is an important channel for marketing to customers and potential customers. And, in many respects, B2B companies have opportunities to use email to build relationships in ways that B2C companies can’t.
Yet relationship building is hard, and despite the opportunities email provides as a channel, many companies fail to take advantage.