Due to the popularity of the article titled, ‘Ecommerce product pages: where to place 30 elements and why‘, a sequel has (finally) been written.
The focus now turns to the main category page, which is used in ecommerce to give shoppers access to a range of products such as ‘menswear’ before they drill further down to find specific items (e.g. socks, jeans).
This article will add value if you:
- Have little confidence in your current main category page layout.
- Are in the process of redesigning your website and need guidance on the main category page.
- Are bombarded with differing opinions on how the main category page should be laid out by stakeholders, vendors (designs, UX teams) and would like an unbiased opinion.