Majestic Wine’s mobile traffic up 15%
Majestic Wines launched its new mobile website earlier this month.
As we reported at the time, the site is well designed and easy to navigate although the checkout process could be improved.
And the early signs are good, within the first two weeks of launch mobile traffic had increased by 15% and visits to the store finder pages were up 60%.
Majestic enlisted Usablenet to create a mobile optimised site after traffic from tablets quadrupled and smartphone visits doubled during 2011.
Richard Weaver is E-commerce Director at Majestic Wines, which has been growing its multichannel sales over the past couple of years.