SXSW interactive started with a machine that feels like the future: Makerbot. Launched at SXSW in 2009 with a team led by Bre Prettis, Makerbot has made 3D printing slightly more affordable and has been making designers into creators.
Powered by passion, innovation, and iteration, Makerbot has given people the ability to make things on your desk and coffee table.
Just as the PC disrupted the mainframe and desktop 2D printers replaced print centers and offset services, 3D printing is bringing manufacturing to small businesses.
NASA, Ford, Nokia and an increasing number of businesses are looking to this 3D printing technology to bring design to users and give them more flexibility to experimenting with design.
In fact, seven out of the top ten architecture firms are using Makerbot. This is especially important as professional 3D printers are expensive and Makerbot can streamline the testing process and helps these companies expedite the product.