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Mobile email: Six tips for building a campaign that works

Mobile email is big, and getting bigger. By 2015, more US internet users will access the web
through mobile devices than through PCs. 

The mobile email numbers are even more indicative of a seismic shift in
web behavior. comScore
found that while web-based email declined significantly throughout 2010, mobile
email surged 36% from the prior year.

As consumers are increasingly browsing, shopping, and
interacting with brands on the go, mobile commerce presents a powerful
opportunity.