Omnichannel marketing in Malaysia: Opportunities and challenges
Malaysia is a large and often overlooked market in Southeast Asia.
Digital marketing in Asia: Spotlight on Malaysia
For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge.
There are local languages, media platforms, and cultures to consider and so often it’s best to use a local or global agency, or not bother at all.
But in our digital age, it is possible to at least test a new market and decide on its potential with hard statistics.
10 behavioural marketing trends & talking points from Malaysia
The third of our four Asia-Pacific behavioural marketing roundtable events took place in Kuala Lumpur earlier this week.
Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.
South Korea and Malaysia show impressive digital growth
This month some of the most interesting data to make it into our Internet Statistics Compendium came from Asia-Pacific countries.
In particular, mobile can be seen to be having a big impact in South Korea and Malaysia, and there has been significant news elsewhere in the region also.