Nursery brand Mamas & Papas prides itself on going the extra mile for parents-to-be, offering up a personal shopping service for customers in-store.
Last year, this reportedly led to an 11% increase in like-for-like sales for the brand during the Christmas period – cementing the demand for this kind of personalised shopping experience.
Way, way back in 2011 we published an article looking at how 26 commerce sites presented their mega menus.
This refers to the drop-down menus that are generally situated within the horizontal navigation at the top of a webpage.
Web trends and UX design have changed in the intervening years, in large part due to increasing consumer adoption of mobile and new technologies such as responsive design, so I thought it would be interesting to revisit those same sites to see how they’ve evolved.
Here they are…