Man City

Q&A: Manchester City’s approach to digital marketing

We recently published a post praising Manchester City’s smart use of email, and we’ve followed this up by talking to the team behind the club’s digital marketing strategy. 

The team tweets as @mcfcgeeks, and is responsible for design and development of mobile and web platforms, as well as its social media presence. 

I interviewed Project Manager Jamie Nicholson and Social Media Executive Chris Nield…

Why is buying Premier League football tickets such a terrible user experience?

Last week I reviewed Arsenal’s new website, and in general I thought the club had done a good job of creating a simplified and user-friendly browsing experience.

However I didn’t look at the ticketing system as part of the review, and it’s since been pointed out to me that several Premier League clubs offer a below par user experience for fans trying to buy tickets.

This sparked nostalgic memories of spending ages trying to buy tickets for Spurs games back in the days of dial-up internet.

I assumed the user experience would have improved by now, but has it?