We recently published a post praising Manchester City’s smart use of email, and we’ve followed this up by talking to the team behind the club’s digital marketing strategy.
The team tweets as @mcfcgeeks, and is responsible for design and development of mobile and web platforms, as well as its social media presence.
I interviewed Project Manager Jamie Nicholson and Social Media Executive Chris Nield…
Last week I reviewed Arsenal’s new website, and in general I thought the club had done a good job of creating a simplified and user-friendly browsing experience.
However I didn’t look at the ticketing system as part of the review, and it’s since been pointed out to me that several Premier League clubs offer a below par user experience for fans trying to buy tickets.
This sparked nostalgic memories of spending ages trying to buy tickets for Spurs games back in the days of dial-up internet.
I assumed the user experience would have improved by now, but has it?