Why is buying Premier League football tickets such a terrible user experience?
Last week I reviewed Arsenal’s new website, and in general I thought the club had done a good job of creating a simplified and user-friendly browsing experience.
However I didn’t look at the ticketing system as part of the review, and it’s since been pointed out to me that several Premier League clubs offer a below par user experience for fans trying to buy tickets.
This sparked nostalgic memories of spending ages trying to buy tickets for Spurs games back in the days of dial-up internet.
I assumed the user experience would have improved by now, but has it?