management

Why this is an extraordinary time to lead marketing

This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function.  

The objective of this series is to share insights, experiences and ideas for passionate marketers who want to grasp what it takes to be in charge of marketing, especially in these amazingly progressive times where marketing has attained a more strategic role.  

The series could be seen to be oriented towards B2B, but many marketers see the lines with B2C blurring. So grab a coffee, put your feet up and read on.

The complete guide to creating compelling marketing tweets

I like to think I’ve seen a lot of tweets, enough to know a good one when I see it.

So often, I am completely exasperated looking at the dadaist sludge that dribbles out of corporate and brand Twitter accounts. So I’ve decided to do something about it and write this complete guide to writing interesting tweets.

It’s somewhat subjective, but I’ve given at least 60 tweets here to illustrate my various points. I’ll define interesting as something funny/persuasive/compelling/thought-provoking/informative etc – pretty much any tweet that can draw the user’s attention.

There is a lot of ‘don’t’ as well as a lot of ‘do’, and of course, knowing your brand and your audience is key to interesting your followers.

Hopefully there’ll be some scenarios you recognise in here, and some reminders.

Please leave your pet hates and great loves in the comments below.

Explain like I’m five: How Community works

https://assets.econsultancy.com/images/resized/0003/0963/eli5-blog-third.pngYou probably haven’t heard of Explain Like I’m Five. Only about 250,000 people have.

ELI5’ is a subreddit, a stream on the content behemoth Reddit. And it’s an amazing example of community in action, one that’s been taken to a new level by the people running Reddit recently, with a small move that should be front of mind for any brand attempting to build a community. 

Paid Social Media Advertising

What are the most important trends occurring in the SMMS market?

Earlier this month we published 2013’s Social Media Management Systems Buyer’s Guide, which saw 18 vendors of technology and services profiled, and the state of the industry discussed.

Before we put together our guides, we often seek the input of professionals from the vendors and elsewhere, to give us their views on current and future trends in their industries, and these quotes are included in the guides.

Report - Digital Transformation in the Financial Services and Insurance Sector Webinar

38% of companies will be increasing their investment in Social Media Management Systems this year: report

SMMS packshot

In the last couple of years Social Media Management Systems (SMMS) have cemented their position in the marketing arsenal of many large companies.

The Econsultancy / Responsys 2013 Marketing Budgets survey recently revealed that 38% of companies will be increasing their investment in SMMS this year, and 62% will increase their social media investment. 

This highlights the strength of an industry which has seen some major acquisitions in the last year, but is still experiencing an influx of start-ups due to sustained investment and interest.

Agile management practices: start benefiting from tomorrow

Agile is a philosophy and group of methods originated in software development teams oriented to rapid and flexible development, incremental results and fluid communication among teams.  

These days, agile is not limited anymore to software teams. Having seen SEO and Social Media teams being governed by an agile approach to project and task management in the past,
I have incorporated it in my own team for over a year now.

Looking back in time, I have no doubts that our agile approach to work has played a key role in the excellent results and morale of the team.

To follow, some very easy to introduce agile practices that will benefit any agency or client team, and that you can start putting into practice from today: