Manchester City is at the forefront of digital in the footballing world.
What City does very well in this new iPad app is to create an experience that’s about football (duh!) and content and is enjoyable to use. It befits the sport and should please the fan.
Plenty of rival apps don’t allow you to watch highlights (without paying) and don’t put enough effort into editorial, preferring to concentrate on monetisation.
Let’s take a closer look at the City App.