MAP abuse: are you protecting your brand?

US manufacturers use MAP (Minimum Advertised Price) to protect brand image, maintain retail value, and keep margins ideal for resellers.

However, for the manufacturer that produces and distributes thousands of products, policing the retailers who sell your products can be a time consuming challenge.

As a result, a majority of resellers violate the MAP at least some of the time.

We have released an infographic which outlines the prevalence of MAP abuse, why it matters, how retailers are bypassing it, and the top three ways manufacturers can fight back.