mapping technology

90% of marketing managers plan to use mapping technology in the next year

Research from Google’s Enterprise division and Vanson Bourne has revealed the growing popularity of mapping technology to help shape marketing strategy, but that adoption across broader business functions is hampered due to ‘internal politics’.

90% of 250 marketing managers in the transport, finance, public sector and retail industries said that they are using, or have plans to use, mapping and geospatial technology as part of their marketing strategy.