Maps

The smartphone and the customer journey: a Google perspective

Google has a unique viewpoint from which to look at mobile’s part to play in the customer journey.

SERPs, AdWords, Google Maps, Google Chrome, Google accounts – all have a part to play. And perhaps soon Google Wallet and Google Glass.

I attended Latitude’s client summit last week and listened to Harry Davies, Lead Product Marketing Manager, Large Customer Marketing, at Google (helping customers get the most from search).

I’ve tried to sum up some of what Harry had to say, giving an overview of mobile’s involvement in retail in 2013.

Apple shows chinks in the armor with Maps fiasco

Apple just won a billion-dollar lawsuit against its biggest competitor, Samsung. The iPhone 5 is selling well, despite overzealous analyst expectations. The company could, at some point in the not-too-distant future, be the world’s first to be valued at one trillion dollars.

It can be easy to forget that Apple isn’t perfect, but the high-flying company seems to be trying its best to remind us in the wake of its Maps fiasco.

Apple to move away from Google Maps in iOS: report

Apple and Google may be arch rivals thanks to their competing mobile operating systems, iOS and Android, but the relationship between the two tech giants hasn’t always been so rocky.

Case in point: since the iPhone’s launch, Apple has used Google Maps to provide mapping in iOS.