Maps

The smartphone and the customer journey: a Google perspective

Google has a unique viewpoint from which to look at mobile’s part to play in the customer journey.

SERPs, AdWords, Google Maps, Google Chrome, Google accounts – all have a part to play. And perhaps soon Google Wallet and Google Glass.

I attended Latitude’s client summit last week and listened to Harry Davies, Lead Product Marketing Manager, Large Customer Marketing, at Google (helping customers get the most from search).

I’ve tried to sum up some of what Harry had to say, giving an overview of mobile’s involvement in retail in 2013.

Apple shows chinks in the armor with Maps fiasco

Apple just won a billion-dollar lawsuit against its biggest competitor, Samsung. The iPhone 5 is selling well, despite overzealous analyst expectations. The company could, at some point in the not-too-distant future, be the world’s first to be valued at one trillion dollars.

It can be easy to forget that Apple isn’t perfect, but the high-flying company seems to be trying its best to remind us in the wake of its Maps fiasco.

Google tries to lure local businesses to Tags with free trial

Google is the internet’s 800 pound gorilla when it comes to advertising, but that doesn’t mean that it has exploited all of the areas for growth potential. A significant one: small, local businesses.

While many small businesses use AdWords, or have given it a spin, even more aren’t using it. There are plenty of reasons why. Many small business owners find paid search challenging to set up and manage, and if not set up and managed properly, campaigns can be very costly and ineffective. One costly, ineffective campaign can potentially cost Google a customer for life.