marc jacobs

Why fashion label Marc Jacobs is so hot right now on Instagram

Fashion brand Marc Jacobs has managed to attract a massive following on Instagram, with 1.15m people in its community compared to 1.3m on Facebook.

Obviously some of its success will be down to its existing presence as an international fashion brand, but that’s not the sole reason for its huge following.

So to find out more, I investigated Marc Jacobs’ Instagram strategy to find out what makes it so popular.

And for more on this topic, read our blog post looking at nine different ways to use Instagram to market your brand.