Econsultancy held its first American Peer Summit this week, and we
learned a lot from the marketers who gathered in New York at the
We brought together about 100 digital marketers from such brands as
Conde Nast, The Wall Street Journal, JP Morgan and Yahoo, and sat them
down together to discuss their issues and upcoming plans in roundtable
discussion led by experts on such topics as email marketing, social
media, user experience and site optimization.
It was an off-the-record event, but there were some themes that
continued to pop up. Many digital marketers at large brands are seeing
a shift in acceptance of online marketing in their companies, though
getting their online and offline teams to cooperate on advertising buys
and large decision-making is still an uphill battle.