marc schiller

Econsultancy’s Peer Summit: What we learned.

Econsultancy held its first American Peer Summit this week, and we
learned a lot from the marketers who gathered in New York at the
Metropolitan Pavilion.

We brought together about 100 digital marketers from such brands as
Conde Nast, The Wall Street Journal, JP Morgan and Yahoo, and sat them
down together to discuss their issues and upcoming plans in roundtable
discussion led by experts on such topics as email marketing, social
media, user experience and site optimization.

It was an off-the-record event, but there were some themes that
continued to pop up. Many digital marketers at large brands are seeing
a shift in acceptance of online marketing in their companies, though
getting their online and offline teams to cooperate on advertising buys
and large decision-making is still an uphill battle.

Q&A: Marc Schiller, CEO of ElectricArtists

marc schillerMarc Schiller is CEO of ElectricArtists, a groundbreaking digital agency in New York with a client roster that has included such major and broad-ranging clients as American Express, Starwood Hotels, A&E Networks, The History Channel, USA Network, Microsoft, Netflix, and The Los Angeles Lakers.

The company has created some of the most innovative and original work in the social media arena, from the first marketing presence in Second Lift back in 2006 to the much more recent Trackingtwitter, a site that tracks (and rates) major brands and products on Twitter.

Marc spends a great deal of his time considering how social media influences marketing, and how marketing can leverage social media. He’ll share some of that thinking with the attendees of our Peer Summit in New York on October 8.

Being the impatient types, we asked Marc if we couldn’t have a sneak peek now as to what he’ll be sharing with the audience next month. Happiily, he obliged.