Marie Callender’s

Buying bloggers: when will brands come to their senses?

The cozy relationships brands have forged with bloggers have been
controversial from the start.

Are marketing and PR initiatives that
target bloggers smart strategy, or are they little more than a flawed
I’ll scratch your back if you scratch mine” approach to social media?

The concerns over the latter have been so great that government agencies
have scrutinized how brands work with bloggers, and how those bloggers
promote those brands to their readers.