marie curie

Should situational data be the bedrock of your personalisation strategy?

Engaging and interacting with customers on a 1:1 level is often feted as the holy grail of digital customer experience.

But in a multi-device and multichannel world fraught with data and privacy challenges, we know the road to such personalisation nirvana is long, bumpy and expensive. All without truly knowing how big the pot of gold is at the end of it all.

Five key social media pillars that all charities should embrace

Charities have an advantage over regular brands on social media.

They have a passionate, emotionally connected supporter base at their fingertips, ready to sing their praises.

However that doesn’t mean success is guaranteed, far from it. With organic reach squeezed and thousands of brands clambering for space on your newsfeed, it’s getting harder and harder to engage the people that matter.

How digital transformation improved Marie Curie’s marketing strategy

Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to provide services across every possible channel both offline and online. 

To achieve this Marie Curie is undertaking a massive digital transformation programme, so it can extend its proposition to offer more services and support.