Mobile search accounts for 13% of spend but 20% of clicks
UK advertisers are responding to the consumer shift towards mobile and tablets by investing in mobile search.
Data from Marin Software’s Online Advertising Q2 2012 report show that mobile devices accounted for 13% of search spend in June 2012, yet took a 20% share of clicks.
This tallies with data from IgnitionOne which shows that mobile search made up 14% of total search advertising spend in Q2, up slightly from 12.3% in Q1.
Similarly, Q1 stats reported by Adobe show that mobile now accounts for 8% of US search spend compared to 11% in the UK.