Marissa Mayer

How misusing Tumblr might hinder your connection to the teen demographic

Back in June 2012 Tumblr creator David Karp and his team publicly announced a more focused attempt at getting advertising on people’s dashboards. 

One of the first brands to trial the paid service was Adidas, however it is definitely not the best as proven by the low amount of ‘re-posts’ it receives.

Yahoo’s Tumblr acquisition sends clear message to advertisers

It’s official: Yahoo has purchased popular blogging platform Tumblr for more than a billion dollars – $1.1bn to be exact.

The internet’s latest nine-figure acquisition is probably one most industry observers wouldn’t have predicted.

After all, despite that an ex-Googler, Marissa Mayer, is at Yahoo’s helm, there were few prior indicators that she was looking to make a billion dollar purchase.

And if there had been, Tumblr, while incredibly popular, doesn’t seem like the company that would have made it to the top of the list as Yahoo’s track record with acquisitions of user generated content startups is not all that impressive.

From Geocities to Flickr, Yahoo has proven to be a master of reverse alchemy in the space, repeatedly finding ways to turn gold to lead.

Yahoo turns to Google for ads: sign of a new friendship?

When Yahoo recruited Marissa Mayer from Google to replace interim CEO Ross Levinsohn, some suggested that Mayer’s departure from Google was an indication that she had reached her limit for advancement at the search giant, and that her role at Google was actually not as important as it might have seemed.

Whether the rumors about Mayer’s status at Google were accurate or not, one thing was certain: Yahoo was placing a huge bet on the 30-something executive, one that might have been the last such bet it could make.

Is Yahoo making its last stand with Marissa Mayer?

Yahoo’s decision to bring in now-former Googler Marissa Mayer to try to lead a comeback of a once-great internet icon has created quite a buzz and has some critics believing that for the first time in years, Yahoo’s board of directors may be taking the company in the right direction.

But in my opinion there’s already a worrying sign about the recruitment: Yahoo gave her a deal she couldn’t refuse.

Yahoo’s new CEO: Google’s Marissa Mayer

Just two weeks ago, sources close to Yahoo’s search for a new CEO indicated that the ailing internet giant’s board of directors was set to put the company’s future in the hands of either interim CEO Ross Levinsohn or current Hulu CEO Jason Kilar.

Both prospective CEOs have strong media pedigrees, which suggesed that Yahoo’s board was prepared to guide the company down a familiar and not-always-successful ad and content-driven path.

Google working on location-based deals product

In news that may appear ominous to the likes of Foursquare and Groupon, Google has today confirmed that it is working on new products that make use of its location services.

Marissa Mayer, Google’s VP of product management, said during a session at LeWeb in Paris that the company was looking at ways to monetise check-ins and bring better deals to its users.

Is Google getting pushy?

During the .com boom, there was a lot of debate and discussion around ‘push‘ versus ‘pull‘. In the eyes of some, services that were able to successfully anticipate what data users would want or need and push it to them were set to would dominate the nascent information economy.

Yet arguably the most successful company to emerge from the rubble of the bubble is a company built on pull: Google.