market research

New Twitter polls & the opportunities for marketers

Twitter recently launched a new polling feature on its site, and there has already been plenty of discussion around how marketers could use it to their advantage. 

But the question remains as to whether this could be a genuinely useful tool through which brands can engage with followers, or whether it is simply a bit of a gimmick. 

Why marketers need to be not just helpful, but useful

The idea of being helpful, of providing content and resources to prospective and current customers that may not have anything to do with your organization, is a new and radical concept for many marketers.

“You mean you want me to publish content that doesn’t sell my product?” The idea is simple: give people want they want and eventually they consider you a trusted resource.

But is being helpful enough? Is helpfulness really useful? Or are marketers spinning their wheels creating content that, even though it’s helpful, no one really wants?

Although being helpful is something marketers should strive towards as a way to foster engagement, useful should be the end-goal: giving people content they need to solve their problems, when they need it, and in the specific format they want.

Start Me Up! A profile of Interactly

Interviewing is a pain, as is leaving your desk to go ask questions of someone to ensure a personable real-life reply.

Interactly offers the ability to pose questions and harvest video answers recorded by your interlocutors on their webcams.

We spoke to CEO and founder, Rogier Trimpe, to ask him about this time-saving product.

Using social media monitoring for market research

Social media monitoring is a complicated industry, populated with hundreds of different tools, varying from the dirt cheap to the shockingly expensive.

The versatility of these tools also means that there are countless uses for them, and keeping track of just which tool you would want and why is understandably a headache for many. 

To help you navigate this maze, I’m going to lead you on a journey through some of the key ways employing a monitoring tool can help you and your business.