Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis.
This increase is largely driven by digital channels, with 71% of companies planning to increase the amount they invest in digital marketing. In comparison only a fifth of companies (20%) are planning to increase traditional budgets over the next year.
The findings come from the new Econsultancy/Responsys Marketing Budgets Report 2014, which is based on a survey of more than 600 client-side marketers and agency respondents within Econsultancy’s community.
Some 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014, compared to 54% last year and 47% in 2010.