marketing budgets report

71% of businesses plan to increase digital marketing budgets this year: report

Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis.

This increase is largely driven by digital channels, with 71% of companies planning to increase the amount they invest in digital marketing. In comparison only a fifth of companies (20%) are planning to increase traditional budgets over the next year.

The findings come from the new Econsultancy/Responsys Marketing Budgets Report 2014, which is based on a survey of more than 600 client-side marketers and agency respondents within Econsultancy’s community.

Some 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014, compared to 54% last year and 47% in 2010.

Bag a free Econsultancy report by completing our Marketing Budgets 2014 survey

Do you want to find out how your marketing peers are planning on spending their budgets in 2014?

Are you curious about which channels, disciplines and technology platforms that companies are prioritising?

Then complete the Econsultancy/Responsys Marketing Budgets Survey 2014, and in return you’ll receive a free copy of the report in advance of the official publication.

The 2013 version of the Marketing Budgets Report, published back in February, gave some brilliant insights into the different channels that marketers would be investing in over the following 12 months.

For example it found that 54% of companies surveyed intended to increase their overall marketing investment in 2013 (up from 45% in 2012), while 71% reported increases for their digital budgets this year (up from 68%).