Planning for 2019? Four options for next year’s marketing strategy
It’s that time of year again. Christmas decorations are already up at selected retailers and thoughts are turning toward 2019.
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What brand marketers and agencies need from each other
Long before WPP’s current woes, it has felt like the relationship between brands and agencies is in a state of terminal decline.
Brands have been complaining that agencies are not delivering on their promises and agencies are always saying that brands lack the strategic thinking to provide useful direction.
RIP innovation: How your company culture is killing marketing creativity
Proof of ROI is the one factor guaranteed to get board-level buy-in for increasing marketing budgets.
But is the fixation with ROI getting in the way of innovation?
Digital marketing budgets are growing (but are marketers battle-weary?)
Though digital marketing budgets are growing in 2016, there are signs of frustration among marketers when it comes to winning boardroom and organisational battles.
Our seventh annual Marketing Budgets Report 2016, sponsored by Oracle Marketing Cloud, was published this week.
The survey of almost 500 company and agency marketers reveals some important trends…
PPC: a beginners’ guide to KPIs, budgets & agencies
There’s a lot to know about paid search advertising.
To mark the release of Econsultancy’s newly updated PPC Best Practice Guide, I’ve pulled together a brief intro to KPIs, budgets and resourcing for paid search.
The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.
Am I being paid the right salary for a marketer?
My boss emailed me today.
He said: ‘Can you write up a quick post with a very prominent link to the salary survey. You can either A) write a straightforward promo, or B) try and spin it out into something more interesting by adding in a load of info about our marketing skills and job descriptions research‘.
Four top tips for building a business case for attribution
91% of marketers understand the value of attribution, yet many of the conversations I have suggest that most of them are struggling to justify spend on attribution technology internally.
ROI from video, mobile & content marketing is hardest to measure: report
Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not the case.
The proliferation of digital touchpoints has made the path to purchase incredibly complex, which means marketing attribution and measuring ROI has also become more difficult.
63% of businesses plan to increase their marketing budgets in 2015: report
Almost two-thirds of companies are planning to increase their marketing budgets in 2015, according to the results of our new report.
The Marketing Budgets 2015 survey, published in association with Oracle Marketing Cloud, found that 63% of companies will spend more on marketing this year, while 31% will retain the same level of spending and 7% will decrease their budgets.
Marketing Budgets 2015: digital investment continues to grow [infographic]
77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.
This stat is taken from our Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud.
77% of businesses plan to increase digital marketing budgets this year
Investment in digital marketing continues to grow, with 77% of marketers saying their companies intend to increase budgets in 2015.
This is one of the findings of Econsultancy’s Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud.
Here are a few highlights from the report…
The changing relationship between clients and agencies
What do clients want and value in their agency relationships? What level of digital sophistication can be seen client-side? How are clients transforming in the light of increasingly digital customer experiences?
These are the questions asked by the 2014 Society of Digital Agencies (SoDA) Report and its Digital Marketing Outlook survey conducted in partnership with Econsultancy.
In this post I’ve rounded up some highlights from the report, looking at changes in the agency-client landscape.