marketing budgets

PPC: a beginners’ guide to KPIs, budgets & agencies

There’s a lot to know about paid search advertising.

To mark the release of Econsultancy’s newly updated PPC Best Practice Guide, I’ve pulled together a brief intro to KPIs, budgets and resourcing for paid search.

The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.

Am I being paid the right salary for a marketer?

My boss emailed me today.

He said: ‘Can you write up a quick post with a very prominent link to the salary survey. You can either A) write a straightforward promo, or B) try and spin it out into something more interesting by adding in a load of info about our marketing skills and job descriptions research‘.

The changing relationship between clients and agencies

What do clients want and value in their agency relationships? What level of digital sophistication can be seen client-side? How are clients transforming in the light of increasingly digital customer experiences?

These are the questions asked by the 2014 Society of Digital Agencies (SoDA) Report and its Digital Marketing Outlook survey conducted in partnership with Econsultancy.

In this post I’ve rounded up some highlights from the report, looking at changes in the agency-client landscape.