marketing channels

Email, social and SEO are most common channels for APAC marketers

In the West we often assume that cultural differences in APAC nations mean that marketers in the region are required to adopt a very different tactics to European or US marketers.

However data taken from Econsultancy’s State of Digital Marketing in Asia Report shows that the toolkit is largely the same.

When asked which of the following digital marketing channels they currently use, email emerged as the most popular answer among APAC businesses (79%).

This was followed by off-site social media (6%) SEO (61%), and content marketing (58%).