Marketing data

What is marketing attribution and why do you need it?

In this post I take a term that you’re all probably well aware of and try to enlighten myself, and hopefully the few of you who are just as baffled as me, on its actual meaning.

As I dive deeper and deeper into the world of digital marketing even more words and phrases float up to reveal themselves, particularly ones that perhaps are more on the business end of the spectrum.

Last week I shot my investigative glare towards Customer Lifetime Value (CLV) and Single Customer View (SCV). This week: attribution.