marketing leaders

Digital marketing tech can be a competitive advantage, but only if done right

Digital marketing technology can bring a competitive advantage, but only if companies have the necessary skills and culture to make the most of the opportunity it presents.

Many organisations have found it difficult to accurately value and implement emerging marketing technologies, but a new report from Econsultancy and Epsilon shows that organisations that have excelled in these areas are reaping the benefits.

The report, entitled Leading a Digital Marketing Evolution, splits companies into three categories based on their responses to a question about how they are affected by pressures directly related to digital.