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marketing ops

Mainstream B2B companies reveal struggle to support marketing ops

Econsultancy has just published the 2019 Marketing Operations Maturity Benchmarking Report, in partnership with Sojourn Solutions.

What exactly is marketing ops?

What is marketing ops?

In Ashley Friedlein’s recent 2017 digital trends essay, he identifies marketing transformation as a hot topic.

Ashley says that this could include the (re)integration of digital marketing, the introduction of a CCO (chief customer officer), bringing teams back in house, assessing supplier relationships, zero-based budgeting and marketing ops.